Combine ID Cards with Other Plan Documents for Savings and Ease

Health plans and TPA's annually rely on multiple print and technology vendors to deliver plan details, welcome literature, and ID cards to members. When those materials do not arrive on time or if they arrive out of sequence, members call with confusion. Members and the member services team become frustrated and unproductive as a result. Layer on significant postage expense, along with the operational burden of managing multiple vendors and countless plans, and the complexity intensifies. Combining ID cards, welcome literature, and plan details into one data and technology driven package is a powerful way to improve member experience while eliminating expense and complexity. Read more >>

Increasing Member Tenure via Integrated Marketing Communications - Digital Banking Innovation

Virtually every credit union has new customer acquisition as a top priority, but generating a new account is only the beginning. To achieve near-term profitability and long-term relationships, the new customer must become fully engaged. This engagement is typically not achieved in a day, week or month. It is the foundation of a relationship that includes, trust, dialogue, incremental growth in services, and a growth in share of wallet if done correctly. The alternative to focusing on building customer engagement is a relationship that does not meet its full potential or losing that customer to a competitor. Read more >>
Displaying 21 - 23 (of 23 posts)
Displaying 21 - 23 (of 23 posts)